CIOZone^TM Update for Tuesday, 09 December 2008
Latest excerpts on IT and business topics

Should CIOs Be In Charge of Marketing?
Several companies have recently announced they are asking their CIO to also assume responsibility for marketing. This trend appears to be the result of the upheaval being created by a wide range of Web 2.0 technologies from wikis to social networking and podcasts. CIOZone blogger Mel Duvall examines the trend and asks the question, Should CIOs Be In Charge of Marketing?
Also See:
Gaylord Entertainment CIO Takes on Marketing

Strategies For IT Success In A Downturn
Forrester recently polled IT executives regarding their 2009 spending plans and found that most fell into one of three scenarios: those that are cutting, those anticipating cutting, and those keeping their options open. Forrester principal analyst Bobby Cameron shares findings of that poll, along with recommendations on how IT can deal with the recession.

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A Systematic Approach to Innovation
As demands for growth fueled by innovation have escalated, CIOs and their IT departments have felt pressure to provide collaborative tools and systems to support those efforts. A study of leading companies shows that a systematic approach can be used to stimulate innovation as well as break down departmental silos.
Also See:
How To Open Up Innovation

Langer Report: IT Transformation and the Balanced Scorecard
IT organizational transformation is a prime concern for CIOs these days, particularly as they battle through a recession. The Balanced Scorecard can provide a method to measure outcomes that are not always financial or tangible.

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