Ethernet inventor Bob Metcalfe: "Nothing happens until it gets sold."
The latest Technology Quarterly in the December 12 issue of The Economist profiles the career of Bob Metcalfe, inventor of the Ethernet, entrepreneur, and venture capitalist. Ambitious IT executives would do well to take a thoughtful read, because here is a larger-than-life example of someone who, though not an IT chief, embodies that magical combination of qualities that makes a CIO in demand. A brilliant technologist who invented the Ethernet at the tender age of 27, Metcalfe was enterprising (he founded 3Com Corp.) and adroit in communication. Indeed, he understood that communication was what turned great technology into money. For Metcalfe that money was his personal fortune, but the same concept applies to technology and business profitability. "Nothing happens until it gets sold," he tells The Economist. Even a technology as compelling as the Ethernet didn't make Metcalfe a zillionaire until he got the likes of Digital Equipment, Intel, Xerox, Sun, and even Microsoft behind it. (Incidentally, before settling on "Ethernet," names batted around for the networking technology included "Bulletin Board," "Parliamentary Procedure," and "Lazy Susan.")
As we all know, there's a lot of information out there-from magazines to blogs, there is more content than anyone could possibly consume in a lifetime. I don't even have time to read Page Six anymore, which says a lot. Sure, a maddening percentage of it is either garbage or recycled garbage. The problem is that a lot of it is stuff you could use. The biggest worry is of missing something useful that you didn't realize you needed to know.
I attended a leadership seminar recently that focused on the topic of language and how the way we listen and speak impacts our power, freedom and effectiveness. What particularly struck me was the statement, “Fundamentally, human beings don’t listen.” My first reaction was, “Of course, we do.” But as the presenter went on I began to see her point.