As we know, companies are expecting more value-added contributions from CIOs than ever. Meeting these expectations doesn't have to mean reinventing the wheel. They needn't overthink how they can metamorphose into strategy gurus as thoughts of being replaced taunt them from the far reaches of their consciousness. In fact, in many ways, opportunities to demonstrate strategic leadership exist in their current organizations, according to a feature in the new issue of PricewaterhouseCoopers's quarterly journal, Technology Forecast. By recognizing the deficiencies in practices that have long been taken for granted and introducing a new value-creating framework, IT chiefs can reinvent not only the way their organizations do business; they can recreate their own roles and how they are perceived.