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Tag >> cross-functional teams
Dec 05
2010

Innovation by Committee Versus CXO as Chief Innovation Officer

Posted by tomhoff in social mediaInnovationCXOcross-functional teamsCMOCIOCFO

tomhoff
 

Companies have been getting a lot more serious about investing resources in innovation as CEOs push to generate new revenue streams in a sluggish economy. As they do, a growing number of companies such as Harley-Davidson, Motorola and Xerox have set up cross-functional innovation teams to brainstorm on breakthrough ideas to support different areas within the organization. More on that later.

First, how important is it to have a single senior business executive to spearhead innovation within the organization? To that end, which executive should it be? The CIO? CMO? COO? The answer to this depends on a few factors, including the industry the company is in, the culture of the organization and the person who's best suited for that role.





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