With its agreement to acquire Web analytics powerhouse Omniture, Adobe Systems said Tuesday that it hopes to offer designers, developers and marketing staff an integrated workflow to "streamline the creation and delivery of relevant content and applications."

But analysts and the blogosphere are largely turning up their noses at Adobe's effort to expand into Web measurement tools. Here's the gist: they like Omniture and its software-as-a-service analytics software; they just don't like it as part of Adobe.