Consumers just don't understand Hewlett-Packard. At least that's the gist of HP's new ad campaign, which is being used to unveil the company's new tagline: "Let's Do Amazing."
"HP has expanded significantly over the past five years to become the largest technology company in the world and yet most customers do not see the breadth and depth of what we do," said Glenna Patton, VP of brand strategy and experience design for HP, in a statement announcing the new campaign, which will include television spots, online and print ads, and "employee engagement" efforts.
Given its status as the wireless carrier customers love to hate, I was a little surprised that AT&T's CEO, Randall Stephenson, told investors Tuesday that the Apple iPhone will remain an "important part" of its roster of phones for "quite some period of time."
Despite the non-stop rumors that the iPhone could be landing at Verizon sometime this year (wishful thinking, I suppose), Stephenson's words probably mean that AT&T's exclusive hold on the iPhone won't be broken any time soon.
Can a single day go by without Google getting involved in some kind of legal proceeding? Google, whose lawyers have been very busy recently, may not be the direct target of Apple's lawsuit against HTC, but Apple is taking legal aim at phones that use Google's mobile Android operating system.
Apple filed the suit Tuesday with the U.S. International Trade Commission and U.S. District Court in Delaware, claiming that HTC is infringing on 20 patents related to the iPhone's user interface, underlying architecture and hardware. According to the court filing, the patents "cover generally various software and/or hardware technologies that can be incorporated into mobile communication devices, including cellular phones and smart phones."
For Mac fanatics, here's a promising sounding survey result: 66 percent of 322 IT administrators plan to bring more Macs into their organizations in 2010. Too bad that all of the respondents come from large organizations that alreadyhave on-site Macs.
On the other hand, the enterprises in question do want more Apple computers, which ought to count for something. In the survey, conducted during December and January by the Enterprise Desktop Alliance, the IT administrators attributed the planned Mac purchases to user preferences, Mac-related productivity increases and the ease of providing technical support for the computers.
We can all breathe a sigh of relief now that Apple has finally gone ahead and fessed up: The Apple tablet is real and it's coming to stores in two months. So you can say goodbye to the rampant speculation, the wild rumors and the fake photos.
On the other hand, now the debate really begins. Is this what people wanted? What they need?
TechCrunch, the Michael Arrington-founded blog that people either love or love to hate, got hacked Tuesday morning at 1:30 a.m. ET. The site went down for an hour, came back online briefly, and then went down again a couple of hours later.
Rather than being treated to TechCrunch's usual commentary, visitors were greeted with the message, "What a [expletive] useless hack, isn't it? Bleh," and were redirected to a porn site.