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Opinions and views from expert CIOZone members.

Apr 10

On IT Training and Social Engagement in the Enterprise

Posted by Bill Gerneglia in Untagged 

Bill Gerneglia
The cost of training is always weighted against its benefits. According to Bersin & Associates from "The Corporate Learning Factbook", the  percentages cited below represent the year-over-year change in total training spending in 2011 by various industries.

Note that the overall IT training budgets for 2012 are flat with no growth projected for 2011. To what can we contribute this 0% growth in IT training to within our organizations? Is is a reflection on the overall economic landscape? Not according to a recently published Gartner report that shows IT spending is projected to growth at 2.5% in 2012.

The 2.5% growth forecast is less than previously predicted, but more because of a stronger U.S. dollar than due to slowing IT spending.

Gartner analysts reiterate the outlook for global IT spending is improving, despite saying that it would grow 2.5% in 2012, a decline from the 3.7% previously forecasted.

Training Spending By Industry 2011 Vs. 2012

Manufacturing, +12%
Business services and Consulting, +9%

Healthcare, +8%

Retail, +8%

Banking, +6%

Technology, 0% change

Insurance, -1%

Government, -6% 


Social Engagement in the Enterprise

In this recent survey by PulsePoint Group, researchers found that the most socially engaged enterprises are experiencing business value returns four times higher than those who have the least social engagement presence.

The following trends were noticed based on a range of areas including sales effectiveness, operating margins, revenue growth, and product innovation:

1. Extensively engaged businesses reported a 7.7% business impact on these key areas specifically from their social engagement.

2. Those with limited social engagement presence reported a 3.9% business impact.

3. Those those with the lowest social engagement presence reported 1.9% business impact.    

4. Social engagement today is defined as online listening (28%), blogging (24%), and building relationships with online influencers (21%).

5. Most senior executives in the US and Canada see a variety of advantages from their social engagement. 

6. 84% site improved marketing/sales effectiveness as a benefit of social engagement. 

Also sited as advantages from their social engagement presence are increased market share (81%), improved product/service quality (68%), improved brand or stock value (67%), improved collaboration with partners (65%), and improved speed to market/innovation (65%).

The top approaches for measuring social engagement initiatives in the next 2 years are anticipated to be benchmarks (33%) and key performance indicators (30%) . 
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