topleft
topright

CIOZone Experts

Opinions and views from expert CIOZone members.


Dec 21
2009

Facebook Hurts Productivity? The Debate Continues

Posted by meggebrecht in Social Networkingsocial mediaproductivityFacebookAssociated Chambers of Commerce and Industry

meggebrecht

Indian office workers are spending more than 12 percent of their workday on social networking sites, according to a new survey from the country's Associated Chambers of Commerce and Industry.

Is that bad? Good? Does it have no affect on anything whatsoever?

Since the emergence of Twitter and Facebook, people have been tossing around the words "lost productivity" with increasing frequency. In October, IT services company Morse issued a survey that claimed U.K. office workers were costing their employers $2.2 billion a year in lost productivity with their social networking habits.

The 1,460 employees surveyed in the Morse study reported that they were spending 40 minutes a week using social media in the office -- a number that Morse then used to come up with its $2.2 billion sum. But according to Morse, staffers were probably spending more time on the sites than they admitted, considering they said their colleagues were putting in nearly an hour a day.

And an hour a day is about what Indian information workers are spending on the sites, according to India's Associated Chambers of Commerce and Industry (ASSOCHAM).

So let's say that the one-hour average is accurate and applies, more or less, on a global basis. U.S., Europe, India, Brazil -- we're all spending an hour of our workday networking online. Is this actually causing some sort of worldwide productivity crisis?

I'm going to go out on a limb here and say that we'll be just fine. As social media proponents point out, there are honest-to-goodness business reasons to spend time on the sites. As I wrote last month, a survey by Business.com found office workers attending business-related Webinars, reading reviews of business products and services and participating in online business communities.

On the other hand, those weren't exactly the reasons that the Indian office workers gave for visiting social networking sites. No, those employees, 82 percent of whom have a Facebook account, cited purposes like "keeping in touch with friends," "fun" and "keeping in touch with classmates."

That goes along with a July survey from Nucleus Research, which found that 87 percent of office workers couldn't name a business-related purpose for their at-work Faceboook usage. Nucleus said that Facebook was to blame for a 1.5 percent decrease in productivity.

I think we can all acknowledge that a big part of social networking isn't about performing your business role, and is more about, well ... socializing. But have all the hand-wringing analysts and consultants forgotten that socializing is something that, shudder, people have always done at work?

It's been said repeatedly that employees need to take a break from work to keep their focus. And there's no reason that social networking, even when it's being used for non-business purposes, should be viewed any differently.

In fact, a study released earlier this year by the University of Melbourne found that employees who spend a reasonable amount of time (less than 20 percent of their work hours) browsing the Web in the office are 9 percent more productive than those who don't.

"Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or shopping online under the pretense that it costs millions in lost productivity," said Brent Coker, a professor in Melbourne's department of management and marketing. "However, that's not always the case."
Comments (3)Add Comment
Ellen Pearlman
...
written by Ellen Pearlman, December 22, 2009
People have always found ways to "waste time" at work. Whether it was talking on the phone to a friend, taking a long non-business lunch or chatting in the hallway over a cup of coffee. In stress-filled offices, people do need to find ways to relax. As companies have come to expect more and more from employees (longer hours, 24/7 availability, instant responses to multiple electronic requests) people need to be able to find ways to relieve stress and maintain some control over their lives. Social networking is just one of those ways. Unless we return to the workplace of old (which is not going to happen) then we just have to accept these new ways of interacting and reducing stress at work.
Cindi Smith
...
written by Cindi Smith, December 22, 2009
I agree completely with what Ellen says, and would add that social media might actually ultimately lead to less wasted time at work...when employees start to chat in the hallways or at a cubicle, it's sometimes difficult to extricate yourself from the conversation. On Facebook or Twitter you log in, do what you want to do, and log out. It's easier to say 'ttyl' to an online buddy than to a co-worker who wants to talk for ages.
0
...
written by Nyambe, January 08, 2010
There is no such thing as "lost productivity" because of social networking sites at work! As a matter of fact, the human body has to adjust to new available ways of stress relief at work. If this is via social network sites, it's most welcome. I agree with Ellen and Cindi on this. Employers must realize that this new way of interacting has come to stay. It is now part of our professional life as much as it is part of our social aspects of life.

Write comment
You must be logged in to post a comment. Please register if you do not have an account yet.

busy




White Paper Library

Copyright © 2007-2013 CIOZones. All Rights Reserved. CIOZone is a property of PSN, Inc.