Social media initiatives are all the rage at enterprises, with every department, from marketing to IT, using social networking sites to interact with customers, gain knowledge and build awareness of their brands. Right? Maybe not. According to a new study, small businesses aren't exactly on board.

In a survey of 500 small business executives conducted by GFK Roper on behalf of Citibank Small Business, 76 percent said that tools like Facebook, Twitter and LinkedIn haven't been any help in generating business leads or expanding their reach.