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CIOZone Experts

Opinions and views from expert CIOZone members.

Jun 18
2013

Verivo’s new Akula server introduces a class of MEAP

Posted by CIOapps in Untagged 

CIOapps


Tuesday, June 18th, 2013

Innovi Mobile’s Dan DiMassa virtually sits down with Marc Rosenbaum, Director, Product Marketing, Verivo Software.


Jun 13
2013

TIE Kinetix Launches Self-Service Content Syndication Solution

Posted by Brian_Tervo in tie kinetixSMBsDIY marketingcontent syndicationchannel marketing

Brian_Tervo
TIE Kinetix , a software-as-a-service provider of e-commerce and channel marketing solutions, today announced the launch of its Self-Service Syndication solution, the latest addition to its Content Syndication Platform . The first of its kind on the market, the new solution provides SMBs with greater control over their partner marketing efforts, allowing them to easily distribute, manage and update their marketing content through the indirect channel in real-time.
 
Content syndication solutions allow companies to effectively manage their brand showcase or campaign by ensuring that their messages are accurately disseminated through the channel community in a timely fashion. The TIE Kinetix Self-Service Solution delivers that power to the SMB audience, giving them the tools to compete more effectively with bigger-name brands.
Highlights of the new solution include:
 
  • In 4 simple steps companies can start their own content syndication program in 15 minutes
  • Risk-free monthly contract with no setup costs and a low monthly rate
  • No limitations on the number of partners, content or real-time content updates
  • Easy distribution, management and updating of marketing content through the indirect channel in real-time
  • Simple 3-step ten minute activation process for partners with no handholding needed to ensure easy, fast and successful enrollment of the syndication program
  • Access to the same proven technology and solution utilized by large enterprise organizations, but at a fraction of the price
  • Ability to grow with the company and adapt to specific needs, whether it stays small or becomes a large enterprise

"Improving channel marketing efforts for our customers has always been our top priority, and we're thrilled to extend the reach of these valuable solutions to a broader range of companies who will benefit from this technology," said Jan Sundelin, CEO, TIE Kinetix. "Our Self-Service Solution opens up the door for SMBs looking to capitalize on the partner channel and arms them with the technology needed to compete with larger companies. It's exciting to be at the forefront of this effort, which we feel has the potential to fundamentally change the state of the market."
 
For more information about the Self-Service Syndication Solution, please visit: http://contentsyndication.tiekinetix.com/self-service
Jun 04
2013

CIOs 2013 Mandate: Innovation and Transformation

Posted by Bill Gerneglia in Untagged 

Bill Gerneglia
Approximately 700 CIOs, senior IT and business executives attended the tenth annual MIT CIO Symposium recently to better understand and explore with colleagues the changing enterprise IT environment.
 
“Many of the organizations here today have had to fundamentally change in order to remain vital,” said Christopher Reichert, director of MIT Sloan Club in Cambridge, Mass.
 
The most common theme to emerge from the conference was nearly universal discovery that CIOs must become innovation leaders by driving the use of technology within the organization to address the rapidly changing business and economic requirements.
 
The day began with a CEO panel on the use of power and influence during the process of innovation.  The moderator, Joe Chung, managing director and co-founder of Redstar Ventures, said that the problem with IT decisions today is that they tend to be made by HIPPOs (highly paid person’s opinion).
 
“A recent survey showed that one of the top things that CIOs are tasked with by the CEO is how to bring the company’s value up through innovation. IT systems are the drive of the company’s value. The driver may be the CEOs putting pressure on the CIOs, but priorities are changing and CEOs are looking more to IT to increase company value rather than just focusing on cost,” said Kazuhiro Gomi, president and CEO, NTT America, Inc.
Next, a panel of MIT professors discussed the growth of Big Data and the effects of mobility, cloud and other emerging IT trends on the amount of data there is today.
 
“There’s been a lot of hype of what’s been happening with big data. To be successful in IT, there must to be a revolution in management, culture decision-making rather than just being a revolution in technology. Great revolution in science begins with great revolution in management,” said prof. Erik Brynjolfsson, director of the MIT Center for Digital Business.
 
As we walk around with smartphones, we are a walking cloud of data that creates more data in one second than there was in the entire Internet just a few years ago, said Brynjolfsson. So what will we ultimately do with all of that information?
 
 
Another session focused on the traditional CIO responsibilities and how they must be able to do all of those things in addition to innovating to stay current. The panel was moderated by Shawn Banerji, managing director of Russell Reynolds Associates, an organization focused on leadership succession and search of senior-level executives.
 
Banerji began with the results of a survey of 985 IT professional respondents in the fall 2012 study by Russell Reynolds Associates and Columbia Business School. According to the survey, CIOs believe the key to IT leadership is driving results and change through people and skills rather than technical ability.
 
CIOs must fully understand their concrete responsibilities before innovating.  According to Russell Reynolds Associates, the traditional CIO responsibilities include: delivering complex programs on time and on budget, managing multiple stakeholders inside and outside of the organization, ensuring the highest standards of information security and serving as an effective strategic partner to the line of business.
 
published by myitview.com  
 
Jun 02
2013

TIE Kinetix Launches Social Media Syndication for Impactful Channel Marketing

Posted by Brian_Tervo in tie kinetixsocial syndicationsocial mediasiemenschannel marketing

Brian_Tervo
Siemens Turns On a New Feature to Increase Customer Engagement on Twitter
 
TIE Kinetix , a software-as-a-service provider of ecommerce and channel marketing solutions, recently announced the launch of its Social Media Syndication Solution  as an addition to its Content Syndication Platform . The new element is designed to help companies accurately and effectively deliver their marketing message on a dynamic basis through the partner community via Twitter, while closing the marketing loop at the partner level. 
Twitter, specifically, has emerged as one of the most influential social channels available for business use, and the ability to tap it effectively for marketing purposes is a huge advantage for companies selling through partners. This new solution is the first of its kind to distribute marketing content in this way. Key features include:

The ability to send messages out from multiple partner Twitter handles, with no detectable involvement from the original company
PDFs included in Tweets are dynamically co-branded for each partner
Links included in Tweets instantly direct traffic back to the website of the partner who originally tweeted the message
Vendors utilizing this solution are able to connect the Twitter message with the right content and lead capturing tools to drive conversions on the partner websites via syndication. This drives traffic and leads to the channel partners, which boosts sales, benefiting both parties.  

Siemens Enterprise Communications , a long time TIE Kinetix customer, is the first to utilize the new solution to assist its indirect channel partners to enhance their engagement via Twitter. “The TIE Kinetix solutions we currently use have helped ensure that our product information is displayed accurately and consistently across our partner web sites, which is critical to enhancing the web experience for our partners’ customers while maintaining the integrity of our brand,” said Robin Pilcher, head of global channel marketing at Siemens Enterprise Communications. “Using the Social Media Syndication Solution from TIE Kinetix, we are able to help cultivate their Twitter presence by automatically posting our own content to their followers, thereby enabling them to find, engage and nurture new potential sales opportunities.”
This solution allows companies to not only tap into their own Twitter base but also effectively access their partners’ Twitter followers, which increases the number of eyeballs on their marketing material exponentially, in turn boosting sales and revenue for all. Twitter is an extremely powerful tool in today’s business world, and this exciting new offer will help TIE Kinetix customers enhances their marketing efforts and better utilize this key social avenue.

For more information about Social Media Syndication, go to: http://ow.ly/lylvX 

May 29
2013

CIO of Palo Alto: “This market has a lot of energy to expend!”, Jonathan Reichental, Ph.D

Posted by CIOapps in Untagged 

CIOapps

Being a CIO is a tough task, let alone when that role is for an entire city! But imagine the pressure and unique scenario if you are CIO of tech’s ground zero – Palo Alto, California. I was delighted to virtually sit down with Jonathan Reichental, Ph.D. to go over his thoughts on enterprise mobility and the enterprise adoption formula.

May 29
2013

Event: Global Sourcing - The Next Generation Road Show

Posted by Bill Gerneglia in Untagged 

Bill Gerneglia

It’s a Mad, Mad, Mad, Mad World. If you’re an outsourcing buyer or provider working in the global marketplace, make sense of it all by attending Outsourcing Institute’s Global Sourcing – The Next Generation Road Show on June 19, 2013, in New York City.

From federal regulations to the changing provider landscape to buyers and providers meeting each other’s most pressing needs, discover how to maximize outsourcing in a dynamic and complex global environment.

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