Thanks for the compliments, Ron. This is truly a fantastic question. As you can imagine, I’ve wrestled with this a great deal over the last few years. In order to understand how we manage our 4 alignment factors, it is helpful to understand our strategic approach.
We view our strategy as three very important and distinct prongs: “Do Less Bad”, “Enable Good” and “Do Well”. Each of these prongs must be viewed (and internalized) from both an environmental stewardship perspective and a business perspective.
“Do Less Bad” refers to the efforts a company must take to manage its carbon footprint (includes reduce energy consumption, minimize waste, etc). From a business perspective, this prong is also responsible for the majority of operational cost benefits. On the “Do Less Bad” path, there is an incredibly close relationship to saving money and reducing your impact on the environment. For those companies first starting out with their sustainability programs, this is where you start. It will prove the environmental and fiduciary value to your Board of Directors (which will enable more investment for “Enable Good”).
“Enable Good” refers to creating the technologies, materials and business processes which will allow for paradigm shifts in the way we all interact with the environment. For example, nuclear power generation is a technology which has changed the way we *think* about producing energy. It *enables* us to choose the type of energy we’re willing to consume. “Enable Good” is the area which will enable us to come closer to *eliminating* waste, bad energy and carbon emissions. This is also the strategy component which enables a company’s revenue opportunities in the space. This component is really cool, because it potentially changes the world. It’s also an opportunity to increase national competitiveness, create exports and help us with our economic concerns.
“Do Well” is the strategic component which speaks to how well we do the first two components. The better we do them, the more opportunity we have to talk about them and create a leadership positioning for ourselves. If you “Do Less Bad” and “Enable Good” better than your competition does, you immediately increase your ability to attract revenue and investment. Its great business AND it’s great for the world.
In response to your second question, we’ve developed software originally designed as a set of technology tools to help my office manage CA’s carbon footprint and our sustainability programs. Over time, we’ve productized these under our ecoSoftware family of products and built them into full blown solutions for driving our customers success as they develop and execute on their own sustainability programs. For more information your readers may visit us at http://www.ca.com/us/solutions/energy.aspx.