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Sustainability has become more then politically correct slogan in global PR campaign. Sustainability-driven leaders harness the market potential for green products and services, especially in the times of global crisis. While capitalizing on the market opportunities, green leaders get a competitive advantage by capturing untapped energy of  of employees’ good will and customers green preferences while mitigating the risks, and reducing the costs. As green leaders create a crisis-proven long-term shareholder values, investors are increasingly upgrading their portfolios with sustainable enterprises.