By Bill Gerneglia
CIOs and C-Suite professionals continuously seek innovative ways to drive cost savings from their operating budgets.
CFOs and CIOs are actively seeking outsourcing solutions to improve the performance as well as reduce the costs associated with running their business communications networks.
It has taken several years, but the economics of cloud computing are now low lying fruit for CIOs and CFOs to embrace. Any doubts they had about moving corporate data and services to an outside cloud based services provider seems to have vanished in the last IT budget cycle. Cloud based video collaboration tools and services are increasingly the right fit for most organizations and are being embraced by the C-Suite.
How often does the C-Suite share resources and leverage the best available video collaboration tools to work smarter?
In the executive suite, video collaboration technologies have long been used to connect remote leaders tasked with making key strategic decisions.
According to recent studies by Aberdeen Research as of 9/2011 approximately 60% of the C-Suite at fortune 1000 companies actively use video collaboration tools between members of the C-Suite to coordinate the management of their departments in the organization.
The realization by the C-Suite (especially the CIO and CTO) that full featured video collaboration often combines video, content and document sharing, data sharing, and sometimes even other collaborative tools can lead to the creation of a more custom and better fitting video collaboration environment for an organization's executive team.
The key motivator and successful adoption of video collaboration in the C-Suite (which often acts as a driver for video collaboration usage throughout the rest of the organization's departments ) is the proper identification of the best use cases as well as the understanding of the proper process integration of the technology within the C-Suite.
In general, video collaboration tools as viewed by the C-Suite have become used most often as a line-of-business tool. Specifically, they have been leveraged in a number of revenue-based activities and operational cases that are well tracked in the organization.
The direct and immersive capabilities associated with video collaboration have proven useful in business to business sales and marketing opportunities. A product demonstration for example with high level C-Suite members including the VP of Product Development, and perhaps the VP Sales, and even the CEO can enable the development of closer personal relationships with customers. Many times these relationships may be an important prerequisite to closing big deals and striking new partnerships.
Another often cited example occurs when the CEO or CFO wishes to recruit a specialized specific talent to reorganize the company or enrich and grow one area of the business. Video collaboration tools enables the executive team members to identify and acquire strategic and rare skill sets in a timely manner without significant scheduling and travel restrictions.
CIOs, as a service to the C-Suite as well as the rest of the organization, increasingly seek solutions and service providers to manage their organizations' entire communications environment. This may include applications to handle corporate unified communications, contact centers, data networking, and video communications and collaboration.
As the CIO introduces a specific business video collaboration technology solution offering to the C-Suite it is important to to align the technology selection with the overall needs of the C-Suite, the people, and their business's objectives in an integrated manner.
The latest video collaboration technologies enable C-Suite collaboration with tools that replicate face-to-face interactions and communications. In addition to cost savings there are benefits like faster product development, better policy decisions, and improved employee satisfaction through work/life balance.
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