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User Engagement (Disruptive Deployment)

The trend here is based on the shift in mentality from laptops and desktops being the only terminal devices. These, of course, are being replaced by mobile, social media and entertainment assets -- many of which, Deloitte notes, are not be owned, leased or controlled by the organization, meaning users may not be directly engaged with their companies. The challenge for CIOs as well as the enterprise? Regain user engagement, starting with looking at the user value chain; study user behavior with a focus on what different systems, data feeds, communication, and unstructured activities are needed for employees to do their jobs. From there, says Deloitte, identify and prioritize the actual business scenarios that can develop as the result of increased user engagement -- i.e., bringing the bloggers, tweeters and Facebookers back into the corporate fold.