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By Mel Duvall
There have been a number of questions raised about whether Twitter could be turned into a serious revenue generating business. While the jury is still out on that front, businesses appear to be generating serious revenue by using Twitter.
Dell Computer for one says it has surpassed more than $2 million in sales as a result of activities it attributes directly to its use of Twitter. In a post on the company's Direct2Dell Web site by resident Twitter expert Stefanie Nelson, Dell says in addition to generating sales the social media tool has been helpful in driving interest in new products.
"We're seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com," Nelson writes. "If we factor those new system purchases that come from @DellOutlet, we've actually eclipsed $3 million in overall sales."
Dell was an early pioneer on Twitter, and began experimenting with the service as early as June of 2007. Dell now offers Twitter-exclusive offers and says it has a Twitter follower base of over 600,000. The company is particularly aiming its efforts at deal hunters. The Dell Outlet on Twitter sells refurbished, scratched or dented, or returned merchandise at discounted prices.
Inventory can fluctuate, so Nelson says Dell uses Twitter as a way to message out new arrival information and clearance events.
The Dell report generated a fair number of tweets on Twitter - many of which quipped that the $2 million in revenue Dell has gained from Twitter is $2 million more than Twitter has yet to achieve.
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