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Barack Obama ran a highly successful campaign for the Democratic nomination—one based on a sophisticated information technology strategy that offers valuable lessons for any CIO looking to use social networks or other technologies to push power down to the 'ground troops.' Indeed, Obama's strategy didn't rely on unique or bleeding-edge technology—far from it—but on using established hardware and software to empower a highly decentralized, largely self-organizing, network of volunteers. Here’s how CIOZone reported the story in June.
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News Corp's MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday.
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And what information are they looking for as they search out postings on social networking sites and other Web outlets? It may not be what you think.
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Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to one Web guru.
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Social network software maker, Slide Inc has signed a deal with major media companies to distribute video content on Facebook, capitalizing on the success of social networking.
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How Many People Spend Time On Social Networks? Harvard Business Publishing just published statistic on how many Americans spend time on social networks.
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LinkedIn, the career-oriented social networking website, is set to unveil an assortment of applications from big names like Google and Amazon.com in a push to integrate LinkedIn's platform into the daily workings of corporate life.
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Customers are in charge-get used to it and seize the opportunity. But remember, in this Web 2.0 world it's not about the technology, it's about the people.
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Much of today's Internet revolves around individual users, the content they create, the communities they form and the transactions they choose. Yet too few companies study how people actually interact with the Web and utilize online collaborative tools, according to a Knowledge@Wharton report. BMW, HP and Ernst & Young, however, were savvy enough to tap the power of social networking. And you can too.
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Good news for workers addicted to Facebook, Bebo and MySpace—a British think-tank says bosses should not stop their staff using social networking sites because they could actually benefit their firms. Here's how.
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