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By Tom Groenfeldt
A Web development company in the U.K. has launched an e-commerce framework to support marketing through search and social networks.
The new framework, called Augeo, has been in development for six years at Cornwall-based UKNetWeb, and it includes automated Google base feeds, integration with Facebook and Twitter, integration with internal order processing solutions, automated stock levels, and online chat for customer service. It is also multi-language and multi-currency.
UKNetWeb says that one client using the new software in trials saw an increase in trade of 275 percent, while a second experienced an increase in monthly turnover of GBP200,000 ($312,000).
With Augeo, users can specify just how their firm's site data is displayed within search engines. "With competition for top positions on search engines forever on the increase, the standard output of product information is just not enough to stay ahead anymore," says the company. "Every product and market has its own nuances, a unique set of behaviors associated with that product or service."
Augeo provides tools that help users plan and implement the optimal set of data for each page of an e-commerce site. The system builds on UKNetWeb's experience doing custom Web site development for its own clients over the years. It offers techniques for social media marketing, search engine optimization and conversion optimization.
The system has also been designed to allow easy customization by users. "We make the process of switching development to another team, such as your own in-house team, a doddle," says UKNetWeb. "By commenting code accurately, any new developer introduced to the site can become quickly familiar with the existing system, improving the speed at which the site can be developed." The framework is built with an object-oriented structure.
Toby Parkins, managing director of UKNetWeb, said that the company had worked with a variety of e-commerce packages over the years and found most didn't meet clients' needs for flexibility and applications that could support future growth. The consultancy decided to move into developing a product.
"Our experienced team has a lot of knowledge of e-commerce systems and we knew the pros and cons," said Parkins. "We knew that each solution offered its own set of unique benefits for the customer, but also a number of constraints which often led to compromises being made."
"We needed something which gave the customer speed, functionality, value and durability," he added. "So we developed Augeo, an e-commerce framework that brings together the best of both worlds."
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