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Tuesday, 02 February 2010
Article Index
Five Predictions for the Future of Social Media
Who Needs E-mail?
Forget Stand-Alone Microblogging
Most Social Media Projects Will Fail
The Smartphone Influence
An Untapped Source of Insight

An Untapped Source of Insight

By 2016, only 25 percent of enterprises will regularly use social network analysis to improve performance and productivity, says Gartner.

Social network analysis lets companies examine interaction patterns and information flows among the people and groups in an organization, as well as with external partners and customers, says Gartner. "However, when surveys are used for data collection, users may be reluctant to provide accurate responses. When automated tools perform the analysis, users may resent knowing that software is analyzing their behavior. For these reasons, social network analysis will remain an untapped source of insight in most organizations."

Gartner advises enterprises that want to take advantage of social network analysis to address privacy and confidentiality issues with employees and communicate how the information will be used and shared. "Establishing the ground rules upfront will encourage more open and honest participation and reduce the resistance to ongoing relationship monitoring."




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