Within the next two years, more than half of businesses will utilize microblogging as part of their social networking activities -- but less than 5 percent will use stand-alone enterprise systems.
While organizations have been looking for a corporate answer to Twitter, with more control and security features, "It will be very difficult for microblogging as a stand-alone function to achieve widespread adoption within the enterprise," says Gartner VP Jeffrey Mann. "Twitter's scale is one of the reasons for its popularity. When limited to a single enterprise, that same scale is unachievable, reducing the number of users who will find it valuable. Mainstream enterprises are unlikely to adopt standalone, single-purpose microblogging products."
Enterprise microblogging services Yammer and Socialcast may have a thing or two to say about that.