topleft
topright
Five Predictions for the Future of Social Media Print E-mail
Share This -
Digg
Delicious
Slashdot
Furl it!
Reddit
Spurl
Technorati
YahooMyWeb
Tuesday, 02 February 2010
Article Index
Five Predictions for the Future of Social Media
Who Needs E-mail?
Forget Stand-Alone Microblogging
Most Social Media Projects Will Fail
The Smartphone Influence
An Untapped Source of Insight

Forget Stand-Alone Microblogging

Within the next two years, more than half of businesses will utilize microblogging as part of their social networking activities -- but less than 5 percent will use stand-alone enterprise systems.

While organizations have been looking for a corporate answer to Twitter, with more control and security features, "It will be very difficult for microblogging as a stand-alone function to achieve widespread adoption within the enterprise," says Gartner VP Jeffrey Mann. "Twitter's scale is one of the reasons for its popularity. When limited to a single enterprise, that same scale is unachievable, reducing the number of users who will find it valuable. Mainstream enterprises are unlikely to adopt standalone, single-purpose microblogging products."

Enterprise microblogging services Yammer and Socialcast may have a thing or two to say about that.



 
Share This -
Digg
Delicious
Slashdot
Furl it!
Reddit
Spurl
Technorati
YahooMyWeb
< Previous   Next >




White Paper Library

Copyright © 2007-2014 CIOZones. All Rights Reserved. CIOZone is a property of PSN, Inc.