In recent years corporate sustainability has become more than a politically correct slogan.
Companies in a wide range of industries have made very real progress in harnessing the potential for green products and services. Not only has this resulted in paybacks through increased customer loyalty and goodwill, investors have also come to see sustainability as a framework for disciplined and responsible corporate management.
An upcoming conference will examine how sustainability creates stockholder value in the supply chain, especially in the area of global social responsibility. The event will serve as reminder that despite the current economic crisis, sustainability is not only good for the corporate soul, it's good for the bottom line.
"This is an important message to get across right now," says Christine Bullen, a founder of the Global Sourcing Council, a non-profit organization for people and organizations with an interest in the social and economic effects of sourcing. "Companies are very concerned about how they're spending money and being very careful of their bottom lines. Our hope is that they won't lose sight of the long-term benefits due to their short-term pain"
Global Sourcing After the Meltdown: In Search of Sustainability will take place June 3 in New York City. It features a number of well known speakers on the topic of sustainability, including Bob Johansen, a social scientist with the Institute for the Future (IFTF), and Atefeh Riazi, chief information officer of international advertising agency Ogilvy and Mather.
The event will serve as a forum for thought leaders from the business, academic and political arenas to:
Challenge the pre-recession assumptions of global growth based on short-term results driven by the quarterly reporting system
Propose a framework of aligning economic growth with sustainable social development
Redefine the role of global sourcing after the global crisis
More information about the speakers and the Global Sourcing Council can be found at the conference Web site.
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