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Top 10 Trends for Mobile Apps |
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Wednesday, 18 November 2009 |
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Page 7 of 11
#6 -- Mobile Payment
Mobile payment usually serves three purposes. First, it is a way of making payment when few alternatives are available. Second, it is an extension of online payment for easy access and convenience. Third, it is an additional factor of authentication for enhanced security. Mobile payment made Gartner's top 10 list because of the number of parties it affects - including mobile carriers, banks, merchants, device vendors, regulators and consumers - and the rising interest from both developing and developed markets. Because of the many choices of technologies and business models, as well as regulatory requirements and local conditions, mobile payment will be a highly fragmented market. There will not be standard practices of deployment, so parties will need to find a working solution on a case-by-case basis.
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