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#10 -- Mobile Music

Mobile music so far has been disappointing -- except for ring tones and ring-back tones, which have turned into a multibillion-dollar service. On the other hand, it is unfair to dismiss the value of mobile music, as consumers want music on their phones and to carry it around. We see efforts by various players in coming up with innovative models, such as device or service bundles, to address pricing and usability issues. iTunes makes people pay for music, which shows that a superior user experience does make a difference.

Comments (1)

	1. 11-20-2009 08:28
	Mobile payments in particular should be a big growth area, especially where providers are able to work with merchants and cut out the 'middle man' or payment processors such as Visa or MasterCard. Registered

Tom Hoffman

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