Finally, after multiple delays Nokia will be moving forward with the E7 Model.
Nokia's E7 phone will make its debut, as the world's largest phone
maker by volume tries to recover ground lost to Apple and Google in the
smartphone market wars.
Nokia delayed the rollout of the top-of-the-range E7 in December "to ensure the best possible user experience."
The E7 is similar to its N8 model but has a full slideout keyboard.
The N8 was also delayed and, after launch, Nokia admitted some of the
phones had power problems.
The N8 and E7 are flagship models for the new version of Nokia's
Symbian software, the powerful handheld open source operating system
developed and maintained by Nokia as well as the open source community.
If you recall, Symbian is the open source operating system (OS) and
software platform designed specifically for smartphones and maintained
by Nokia and has been well received and widely adopted in the smartphone
market.
According to some reports, devices based on Symbian accounted for 43.5% of worldwide smartphone sales in 2010 Q2.
Some estimates indicate that the cumulative number of mobile devices
shipped with the Symbian OS at the end of Q2 2010 is 385 million units.
Pretty impressive numbers for this OS and this does help to explain why
there is so much anticipation for this new device from Nokia, the OS is
battle tested and ready for prime time.
Last year because of a weak offering of smartphones and software
problems, Nokia replaced chief executive Olli-Pekka Kallasvuo with
Stephen Elop from Microsoft. So far so good for Elop according to both
customers and shareholders.
Elop will unveil his plan to revamp both the software and device product line strategy of the company in the near future.
It's remarkable that Nokia and Symbian, with such a lead in smartphones, is almost never mentioned as a player in the future market. Have they truly been bypassed by Apple, Android and Blackberry? Surely, four OSes are not viable.
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2. 02-09-2011 18:02
Nokia is clearly still a force in terms of market share, but has lost a lot of mind share. Their strategy of being a device maker based on an open source OS represents a hybrid of their competitors (Apple/Blackberry=device makers on closed OS) and Android (not a device maker, but open source OS) and perhaps represents a weakness since they may not be focused enough to be able to deliver the benefit of being both the most compelling user experience (Apple/Blackberry) and the most attractive to other device manufacturers (Android).
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