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BPM: 3 Vendors To Watch
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Telelogic: Looking To Help Customers Align Business, Technology Needs



Telelogic: Looking To Help Customers Align Business, Technology Needs


By Bob Violino


Telelogic is a global provider of software products that are designed to help organizations align development lifecycles and business processes with corporate objectives and customer needs. Its products also automate and support best practices across the enterprise, including the modeling of business processes and enterprise architectures.


It's apparently offering something big IT shops want.


Telelogic counts among its clients some of the largest and best know companies in the world, including: Airbus, Alcatel, BMW, Boeing, DaimlerChrysler, Deutsche Bank, General Electric, General Motors, Lockheed Martin, Motorola, NEC, Siemens and Sprint.


The Malmö, Sweden, company, which was founded in 1983, has grown from about 700 employees in 2004 to more than 1,200 employees in 2006. Telelogic's worldwide revenue has risen from $207.7 million in 2006 to $254.4 million in 2007. Net income, meanwhile, has increased from $21.8 million in 2006 to $34.4 million in 2007, an increase of 45%.


The company says a key to its success in the market is its support of an open architecture and the use of standardized languages in its software products.


It also helps that companies are seeking BPM products and services as they look to become more responsive to ever-changing business conditions. Companies need to model their processes and make the necessary improvements so they can be more agile in competitive global markets.


"You need to be able to turn on a dime, and to do that you need to understand how the business runs," says Robert Shields, a director of product marketing for Telelogic North America Inc.


Another market driver is the need to comply with regulations.


"Compliance makes you understand how things operate and where you have exposed customer data to risk," Shields says. Additionally, risk management concerns are leading many organizations to model their processes. "There are lots of threats out there now; companies want to know how things work and what are the exposure points [of] their processes," Shields says.


Telelogic's Enterprise Lifecycle Management software suite, the company's flagship product, includes components for requirements management, model-driven software development, change and configuration management, product and portfolio management, and enterprise architecture and business process analysis.


One application in the suite, Telelogic System Architect, enables companies to build an integrated collection of models and documents across five keys domains: strategy, business, information, systems and technology. It provides a shared workspace in which multiple team members can improve an organization's architecture and business processes.


Features include graphical analytics that allow users to better understand and communicate changes in processes and cause-effect analysis to easily identify how a change to one discrete area of the business affects the rest of the business.


"We provide the ability to look at business processes from a business standpoint, and to model those processes [using] standardized modeling conventions," Shields says.





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