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As with other tools, the Internet is not without its limitations as a means of attracting qualified candidates. For example, companies listing opportunities on major job boards may receive applications from a much wider geographic region—and sometimes less-qualified applicants—requiring additional sorting and review.
Firms are also noting that some candidates who post their resumes online may be more passive job seekers; they want to "test the waters" and wait for results, versus proactively applying for open positions. Here are some tips for increasing your success using the Internet in locating IT professionals.
- Make your company website user-friendly for job seekers. Are internal job opportunities easy to find? Can job seekers apply online? What message do applicants receive once they have submitted their resumes? All of these factors play a role in how many job seekers visit your site and the type of first impression your company presents.
- Answer the question: 'What's unique about the position?' What exactly about this role is exciting and challenging? What type of person would be most likely to thrive in the company? And what innovative perks do you provide? Be sure to highlight these areas to attract applicants who would be the best fit for the position.
- 'Sell' the company as well as the position. Unless your firm is a household name, be sure to include a sentence or two describing your business. If your company has just celebrated a major milestone or received positive media coverage or industry recognition, briefly mention that as well. Differentiating your organization from the countless others recruiting online will help you build awareness.
- Network on industry sites. Become familiar with websites representing professional associations in your field, such as HDI, the Association of Information Technology Professionals (AITP) and Women in Technology International (WITI). Much like attending a networking event, these sites can provide valuable opportunities for broadening your reach in the business community and getting to know the group's members, many of whom may be qualified job candidates. Often these sites will post job openings for a nominal fee.
- Familiarize yourself with recruiter sites. Whereas major job boards help you reach a wide spectrum of job seekers, recruiter sites can help target your employment openings to desirable job seekers within the technology industry.
The Web is a key resource for reaching a range of IT job seekers, so it's helpful to implement measures that enable your firm to cast a wider "Net."
Reprinted by permission from Robert Half Technology, a leading provider of IT professionals on a project and full-time basis. Robert Half Technology has more than 100 locations in North America, South America, Asia and Europe, and offers online job search services at http://www.rht.com.
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