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Earth Day Brings Out the Wacky and Wonderful Print E-mail
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Thursday, 23 April 2009

CIOZone is a proud supporter of Earth Day and the technology industry's efforts to adopt safe eWaste practices.

This week we ran a serious of articles on Green IT and eWaste, a summary of which can be found in our Earth Day Special Report (provide link). But in addition to the articles we highlight, there was a lot happening in support of Earth Day this year and technology companies were leading the way.


Here is a summary of some of the more notable announcements:


Sony Electronics introduced its GreenFill recycling program, what it says is the nation's first in-store, drop-box solution. The GreenFill service allows consumers to drop off small electronics, such as cameras, laptop computers, cell phones and portable gaming devices, regardless of brand, at the GreenFill e-Recycle box at participating retailers. A list of participating retailers can be found at http://www.sony.com/green.


Search giant Google got in on the green act, by announcing that it was giving its employees a Pharox LED light bulb as part of its "Going Green at Google" initiative. The Pharox bulb, from Lemnis Lighting, provides the equivalent of a 40 watt bulb but sips only five watts of energy. Unlike compact fluorescent bulbs (CFL) the Pharox LED contains instant light, has no mercury and is entirely recyclable.


A company called Good Steward Energy unveiled what it calls GreenQuest, a personal energy efficiency Web site. The site helps consumers analyze their utility bills, predict future energy use based on weather and other factors and compare their usage versus neighbors or similar users.


Networking giant Cisco introduced a "Think Green, Act Green" pledge-based program. The program is based on a similar initiative launched at Cisco's Canadian operations called "One Million Acts of Green." The program encourages individuals to make personal Green pledges. In Canada, the program hit its one million acts of green goal in 90 days.


On the more unusual side, a real estate software management company called Tririga, pledged to "go dark" at its three offices in Pleasanton, Calif., Las Vegas, Nev. and Philadelphia, Penn. It was work as usual at Tririga, but without the lights. Here's hoping Tririga has lots of windows in their offices so employees can make their way around.


Internet provider EarthLink also went dark on Earth Day, but unfortunately it wasn't a scheduled event. Users first report problems accessing emails or Web pages hosted by EarthLink at 10:30 a.m. ET, and the company was still experiencing problems by mid-afternoon. No reason was immediately provided.




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