| Business process improvement |
1 |
| Attracting and retaining new customers |
2 |
| Creating new products and services (innovation) |
3 |
| Expanding into new markets or geographies |
4 |
| Reducing enterprise costs |
5 |
| Improving enterprise workforce effectiveness |
6 |
| Expanding current customer relationships |
7 |
| Increasing the use of information and analytics |
8 |
| Targeting customers and markets more effectively |
9 |
| Acquiring new companies and capabilities (mergers and acquisitions) |
10 |
| Source: Gartner EXP (January 2008) |
