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Interesting chart on Apple up at Silicon Alley Insider.

 

Not only does it illustrate how important the I-Phone now is to Apple, it shows that sales of other products, from the Mac and I-Pod to peripherals, are flat or worse.  (Yes, non-GAAP sales make the trend look more dramatic than GAAP-based numbers would, but the former is based on cash coming in the door, and therefore hardly misleading.)

 

Point is, this suggests that innovation is more important to a company like Apple than it is, say, to a monopoly like Microsoft, and explains why, as the Times points out today, Apple is a black box even to its employees.


 




Comments (1)
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1. 06-23-2009 09:59
 
What I find amazing about Apple is how adept it is at getting people to quickly replace a product with a lifespan of a few years. I've gotten quite a few offers for older iPhones from people DESPERATE for the new 3G S. In a time when most people expect to get a phone for free with their phone service, Apple has people lined up around the corner. But like you said, Apple is dependent on innovation to produce such results.  
 
I think that's also reflected in the Mac numbers, where results are a bit disappointing. Consensus seemed to be that Apple didn't introduce enough upgrades recently to that product line to add much to sales. One of the biggest things they did was start offering a more "affordable" MacBook starting at $999. A new price point isn't exactly innovative.
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