|
Achieving excellence in Business Information
Management (BIM) is but one of a slew of new differentiators that now separate market
leaders, from followers.
So who's tagged with the now arduous
responsibility of getting the right information in front of prospects,
customers and suppliers? Sadly, it's not the CIO, who's still perceived by many, as being
slightly less business savvy, but the CMO who may view business information management as synonymous with creating better content.
Perhaps if the Chief Information Officer became the Corporate Information Executive, the right side of the management brain would recognize the unique value proposition CIOs bring to the table. After all who else is at the nexus of corporate business and corporate technology?And who else but the CIO has a vast cache of expensive technology assets and a myriad of information silos with which to create either value improvement or, dare we say it, revenue growth?
Only registered users can write comments.
Please login or register. |
