The U.S. has a population of 300 million. You do the arithmetic:
Straight-line extrapolation predicts 90 million infections and more
than a million deaths.
Welcome to the world of the adults who are responsible for responding to the "Novel H1N1" flu virus.
They take it as seriously as you take malware. For their trouble
they are regularly attacked by the ignorati, who love to bandy about
phrases like "Alarm Industry." Maybe the ignorati think taunting is
clever, or will win points for their team, whatever that might be.
Possibly they're sincere, having formed the sort of strongly held,
simplistic opinion that so often accompanies shallow knowledge,
avoidance of the unpleasant and difficult, and an intense desire for
the world to be quickly and easily understandable.
Their desire will remain unrequited: Many of the individual
dimensions of this multidimensional planet are each so dreadfully
complex that the relevant branch of mathematics is called Chaos Theory.
Personally, I'm grateful that adults are in charge of this
situation, and that thus far they've been unimpeded by the Noise
Industry.
Here's what's sad: If they do contain the situation, the Noise
Industry will trumpet their success as "proof" they inflated the threat.
Because you're responsible for keeping the joint running, you
sometimes have their job. At times, the proper response to a threat
lies beyond your level of authority. (Here's one: dealing with the
ramifications of staffing shortages resulting from an H1N1 outbreak -
does your company's business continuity plan address pandemics?)
It's time to "manage north" - to effectively engage those above you
in the organizational chart. In most organizations that means
delivering bad news to people who don't want to hear it.
The ineffectual will burst into their managers' offices, red-faced
and out of breath, to say, "Boss! We have a problem!" showing they've
confused their actual role in the company -
person-who-deals-with-difficult-situations - with "cub reporter." In
response many managers will say, "Don't bring me problems, bring me
solutions," distracted from the impending threat by their need to coach.
You perceive a threat. If a suitable contingency plan already
exists, find it, familiarize yourself with it, and make sure your team
familiarizes themselves with it too. If not, bring your team together
to prepare a plan.
Either way, the plan will provide the engineering and procedural
solution. It will probably be technically or logistically challenging,
but it will be straightforward.
What isn't straightforward is the political plan. Its preparation is your job, which you can't delegate. It consists of:
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Threat assessment: Provide a brief, non-technical
description of the threat, and as accurate an estimate as you can of
the likelihood the threat will turn into an occurrence, along with the
reason for that estimate and your confidence in it.