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At some point in their careers, most technology professionals will nurse an idea that they hope to one day turn into a viable business.
At CIOZone, our own Chief Technology Officer Bill Gerneglia has had considerable experience in doing just that: taking an online business venture from the idea stage, through to the prototype and eventual launch. In addition to being a member of the founding team at CIOZone, Gerneglia was also CTO at About.com and launched a golf-oriented online advertising network.
Gerneglia was recently contacted by a writer with the Internet Broadcasting Service for his insights on how to launch an online business, particularly in this difficult environment. Among Gerneglia’s recommendations: get your Web business live early without too much expensive development and make continuous improvements along the way.
“The biggest mistake I see most start-ups and individuals make is spending way too much money on custom development of their Web site,” he says. “They believe the site needs numerous features to support their product or service when, in fact, you can start with a basic few.”
The full text of the article can be read here. But we invite CIOZone members to pose any questions they might have on launching a business online directly to Bill through the comments section below.
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