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As a member of the netbook crowd, I find myself toting the handy little device around with me much more often than I ever did with my old IBM Thinkpad. Seems I’m not alone. According to a new study released by Pyramid Research, booming sales of netbooks are driving an insatiable demand for broadband Internet access.
According to the study, about 13 million netbooks were sold in 2008, with 10 million of those sales coming in the second half of the year. “Bundles of these machines with Internet access are set to become a bread-and-butter offering for operators in developed and emerging markets alike,” says Cristiano Laux, manager of consulting at Pyramid and co-author of the report.
Sales of netbooks are, in fact, expected to exceed those of notebook computers sometime in 2010.
Pyramid is recommending that broadband operators get in early to support the netbook crowd. “There is growing evidence that the netbooks are catching on with the under-21 crowd,” says Laux. “If that trend develops, the adoption rate for netbooks could accelerate even more, which means these cheap, approachable devices could have a huge impact on how network operators make money off their services.”
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