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Antitrust fever: Catch it! Print E-mail
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According to a Reuters report, antitrust officials in Washington are looking into the hiring practices of some technology companies—including Google and Apple. Apparently, attorneys in the Department of Justice are concerned about alleged no-poaching pacts between the businesses.

 

I’m pleased to see the DOJ ditching its own pact with businesses—a non-aggression pact--and stepping up its enforcement of antitrust statutes. The fact is, the EU pretty much served as the defacto antitrust regulator for the United States under the Bush Administration.

 

But I’m not quite sure I get where Justice is coming from on this one. It seems to me that technology companies do steal away prized employees from rivals on a fairly regular basis. Unless the department can find hard proof—an email or some other document showing that these companies are in cahoots—it may end up with nothing on this one.

 

Actually, the government may do better with its reported probe into the seemingly cozy board ties at Apple and Google. In early May, rumors surfaced that the Federal Trade Commission had commenced a probe into the companies’ possible violation of the Clayton Antitrust Act of 1914. Section 8 of that law prohibits a director on one board from sitting on the board of a direct competitor (assuming the relationship restricts competition).

 

It certainly doesn’t take a gaggle of attorneys (insert joke HERE) to figure out that Apple and Google do share a common bond: Eric Schmidt. The CEO of Google sits on the Apple board. In addition, Arthur Levinson, the former chief executive of Genentech, sits on the boards of both companies, although that arrangement doesn’t seem to be much of a threat to competition.

 

Granted, attorneys say such probes rarely lead to much, other than a director agreeing to resign. Nevertheless, any probe is a bad probe (and that includes Ford Motor’s Probe, a car stuck with the most-disgusting name since the 1932 Austin Swallow).

 

Anyway, in the fast-changing world of technology, a non-competitor can turn into a rival practically overnight. In the case of Apple, Google’s original product—its search engine—was no threat at all. But now that Google has jumped into the smart phone market with its Android operating system, it clearly is butting heads with Apple and it’s popular iPhone.

 

Such quick shifts in technology can pose a problem for boards of technology companies—and it’s a problem that may get worse if the trustbusting fervor in Washington hots up.

 

The funny thing is, a company is probably well served by having a director who at least has some understanding of the company’s business model—and the technologies involved. But tough enforcement of Section 8 could lead a board to preemptively ditch a well-qualified director simply to avoid raising eyebrows in Washington.

 

And it’s not like it’s unusual in the tech industry for directors of rivals/partners to sit on each other’s boards. Take Salesforce.com. The board of the CRM specialist includes Maynard Webb, the highly respected former COO at eBay.

 

Webb’s current gig? CEO of LiveOps—another CRM specialist.




Comments (3)
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1. 06-04-2009 15:10
 
Personally, I don't see the danger in Google and Apple sharing board members if the only space they're competing in is smartphones. Though the iPhone is surely popular, it still only accounts for a very small piece of the mobile phone market. And what if Google and Apple teamed up on a phone? I don't think antitrust could stop that. The market isn't commoditized so I don't think collusion is a danger. They don't derive enough of their revenue from the same areas. This also looks like a loser for the FTC. 
 
Regarding the hiring practices inquiry, I think it's being driven by the same forces as the Apple/Google probe: It's a warning that after the laissez faire Bush years, the government is again watching for anticompetitive practices. It kind of feels like neither of these investigations are going to amount to much and I suspect that might be on purpose. They've got the names that are going to grab headlines and wrongdoing is going to be difficult to prove. By embarking on these inquiries, the DOJ/FTC are pushing the industries to once again police themselves.
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Matthew Quinn
2. 06-04-2009 15:13
 
Conspiracy Theory: Is Microsoft fueling the fire on pressing an investigation involving two of their competitors? Hmmm...
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Jay Rajani
3. 06-04-2009 16:46
 
If neither of these involved Google, I might think they were serious. But since both involve the Goog, no way. You think Obama would hire the head of Google's public policy and government affairs if they were seriously going after them? I know the current administration has had some vetting problems, but come on.
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Matthew Quinn

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