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EMC Flexes Its Muscle in Cloud Arena Print E-mail
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Tuesday, 19 May 2009

By Mel Duvall


Enterprise storage vendor EMC Corp. flexed its muscle in the cloud computing arena this week by announcing a partnership with AT&T as well as new offerings for storing, protecting and distributing large amounts of data.


At the EMC World gathering in Orlando, Fla., the company announced a new Internet-delivered cloud storage service, called EMC Atmos onLine. Atmos onLine provides cloud-based storage services to customers needing to move and manage large amounts of information. The service is aimed at providing customers with instant access to increased storage resources, while also providing high service level agreements for information protection and secure access capabilities.


The company also announced the EMC Atmos internal-to-external federation, a capability that allows customers to move—or "federate"—data internal to external Atmos clouds. A company could, for example, set policies to federate information to an external Atmos storage cloud for cost efficiencies or collaboration purposes.


Federation is believed to be a critical step in the adoption of cloud-based storage models as many companies are reluctant to move 100% of their information into a cloud infrastructure. The EMC service allows those companies to maintain control and selective choice over what data resides where.


In related news, AT&T announced it has chosen EMC Atmos to power its AT&T Synaptic Storage as a Service, storage on-demand offering. It joins an increasingly crowded market including rivals IBM, Amazon, Symantec, and Iron Mountain.


AT&T said it will initially run the service from two data centers in the United States, although the company intends to expand overseas.




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