The power of Obama's Web site has been documented elsewhere. The difference the Obama Web site has made was written about in BusinessWeek in "On the Web, Obama Is the Clear Winner" and in the Rolling Stone's "The Machinery Of Hope." And The Atlantic Monthly in May published a story titled "The Amazing Money Machine," which covers the Silicon Valley backers who helped by donating, working their networks to persuade others capable of writing big checks, and coaching Obama's campaign on the technologies he could leverage to fundraise on a much larger scale. (For other references, see the box at the end of this story.)
The Atlantic Monthly's May story on "The Amazing Money Machine" covers the Silicon Valley backers who helped by donating, working their networks to persuade others capable of writing big checks, and coaching Obama's campaign on the technologies he could leverage to fundraise on a much larger scale. The result is such a well oiled machine that Obama is raising money "almost effortlessly," the Atlantic's Joshua Green reports. "During the month of February, for example, his campaign raised a record-setting $55 million-$45 million of it over the Internet-without the candidate himself hosting a single fund-raiser. The money just came rolling in." In "HisSpace," the Atlantic also looks at how Obama's campaign tactics might translate into a more transparent, Internet-enabled style of governing.
