A major part of effective communication is writing. Good writing isn't the sole province of professional writers. Written communication is not only useful in advancing your goals for your team, it also reflects a level of professionalism that's especially critical for C-level career management.
I've known many intelligent professionals who excel in their fields who panic at the very thought of writing. Their fear is baseless. I believe all reasonably intelligent and educated people are competent writers; some simply don't realize they are because they think writing is much more complicated than it is. The fact is that good writing comes down to simplicity. No reference book illustrates this better than the iconic and remarkably brief The Elements of Style by William Strunk Jr. and E.B. White, which first appeared in the 1930s. After all, if the purpose of writing is to communicate, isn't it a good idea to keep it uncomplicated? Read on to see some good rules of thumb that reflect this.