Larry Ellison is continuing his march for market supremacy as Oracle Corp. has announced the acquisision of Endeca. Endeca powers enterprise search for large companies across many business sectors. Financial terms of the deal were not disclosed.
Endeca’s primary technology enables companies to correlate and analyze unstructured data and provides enterprise search for large companies. Edeca current has over 600 customers including marquee names such as Borders, Boeing, the Census Bureau, the EPA, Ford, Hallmark, IBM, and Toshiba. The company specializes in guided search, and auto-categorizing results based on the keywords someone enters. Endeca licenses runs from $100,000 to more than $10 million per installation.
Endecs has two main prodcut offerings. Endeca Latitude is a Business Intelligence tool for companies and Endeca InFront helps organizations with the process of customer experience management.
Endeca’s offering allows businesses with tools for advanced merchandising and content targeting for e-commerce. In addition, Endeca Latitude enables businesses to rapidly develop analytic applications that draw information and data from unstructured and structured sources together. The source of this information can be from databases, disk files, or even log data.
Oracle says that the combination of Oracle and Endeca will lead to the development of a more advanced enterprise data management platform. Companies will be able to process, store, manage, search and analyze structured and unstructured information together.
Oracle says the combination of Oracle’s own commerce application, ATG Commerce and Endeca InFront is expected to enhance cross-channel commerce, merchandising, and online customer experiences.
Oracle’s Business Intelligence offering and Endeca Latitude will be combined as well to give businesses a more powerful analytics platform.
The Oracle strategy of acquiring the technology of companies and integrating into the Oracle product suite to deliver more value has worked well for the company over the years as they continue to grow revenues and win market share.
Oracle many products serve customer across many industries. These products will continue to will drive revenue growth for Oracle going forward. Recently, the rapid adoption of Exadata, Exalogic and solid growth in the software business has helped grow revenues as maintenance fees charged for these products continues to come under pricing pressure. Addition acquisitions in the field of data management and upgrading of the cloud computing segment will be beneficial in the long term.
Larry Ellison never seems to get tired of feeding and growing his baby.