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By Mel Duvall
IBM made a series of moves on the business intelligence and analytics front this week, including launching a new mashup service for its Cognos 8 software. IBM has made analytics one of its focal points this year as companies continue to invest in the technology despite cutting back on other fronts.
At the company's Information on Demand conference in Las Vegas, which began Monday, IBM outlined a series of new products and services. It includes tools to analyze the increasing volumes of unstructured data found on Web sites and social networking sites and in digital files.
"Our clients realize that in today's competitive landscape they need to have better insight into all their information so they can act quickly and make the right decisions," Ambuj Goyal, general manager of the IBM business analytics software group, said in a statement.
Other announcements included the following:
- IBM Cognos 8 Mashup Service. An application programming interface that can expose content from Cognos 8 to be used by other applications in a mashup.
- IBM Smart Archive. Software designed to help organizations use content analytics and data discovery to determine which information is necessary to retain and archive.
- IBM Cognos Customer Performance Sales Analytics. Software that provides insights on sales performance across sales representatives and into the actual order.
- IBM Cognos Workforce Performance Talent Analytics. Software to help organizations assess recruitment and learning performance.
- IBM Cognos Supply Chain Performance Procurement Analytics. Provides procurement professionals with the ability to assess performance of suppliers against contractual obligations.
In making the series of announcements, IBM noted that it is committed to making a multi-billion dollar investment in business analytics, based on its assessment of customer demands. In its recently released Global CIO Study, IBM found that 83% of respondents identified business intelligence and analytics as the best way to help enhance their organizations' competitiveness.
Earlier this year IBM purchased predictive analytics vendor SPSS for $1.2 billion and has followed up with several smaller acquisitions. It acquired Cognos, which has been the centerpiece of its business intelligence unit, for $4.9 billion in 2008.
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