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What can retailers do to improve the shopper experience?

Written by Cathy Hotka

Retailers have been concentrating on the processes and practices that improve back office functions. Now it's time to improve the store experience. What can retailers do to make the store experience more rewarding for customers? Your thoughts will be made a part of the Big Ideas Board at the Shopper Experience Summit in August in Nashville.

Comments (2)

	1. 05-19-2008 14:35
	Have a customer kiosk at the entrance where you can put in information to quickly identify the location of a product you are seeking.. I know this runs counter to the labrynth theory where the store is arranged so that you pass by more aisles to find what you seek,, but it would show that the store is "consumer friendly" and willing to expedite a sale.. Registered

John Stevenson

	2. 05-22-2008 15:29
	Top 10 sales in the store: As you walk into the store, have a sign that identifies the sales with the biggest percentage difference from the regular price, or the biggest dollar difference from the regular price. Registered

Allan Alter

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