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Exciting news on a Forrester webcast the other day. Their forecast for Mashups: to be a $628M segment by 2013. Even by 2009, the Mashup market will be a $100M segment, says Forrester. They mention that there is a current air of confusion about Mashups, and what they can do for the enterprise. Many of the developers and architects that I speak to are skeptical, or prefer to ‘wait and see.’ When I see this gap between mainstream adoption and innovation, I call it arbitrage. Mashups are being adopted by the visionaries who understand both technology and creating competitive differentiation for the business. But if Forrester is right, it won’t be long before the enterprise hops on the bandwagon too.

Comments (2)

	1. 09-05-2008 18:10
	Agreed. In fact the trend that you identified for enterprise was discussed in this 2006 InfoWorld article: http://www.infoworld.com/article/06/07/28/31FEmashup_1.html Gartner has a more recent discussion on this: http://www.gartner.com/it/products/podcasting/asset_184657_2575.jsp From what I have observed, internal imperatives and usage (for collaboration, business intelligence, data-mining, etc.) seem to be the starting points where enterprise mashups are likely to have a start. I think this "internal" value will help accelerate the creation of more "external" or customer-oriented mashups, thereby "crossing the chasm." Thoughts? Registered

Wilson Raj

	2. 12-05-2008 11:34
	These are all great points and the innovation is solid. The one aspect that will need to mature over time is security. Mashups are a great way to connect internal and external capabilities but there needs to be a balance to ensure sensitive data can stay protected within the enterprise adoption of this capability. Registered

Cameron Chehreh

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