| I thought I'd share some of the use cases that I hear frequently on how to apply Mashups to the Enterprise. If you have some ideas, I’d like to hear yours, too.
1. Alleviate the data pain of growth by acquisition. If you have multiple ERP systems, you can consume data from them for a unified report on sales & bookings, instead of waiting extra weeks to get accurate data and manually combining multiple spreadsheets. Capitalize on your new assets rather than let them erode your productivity.
2. Evaluate how external factors such as media, consumer behavior and weather are affecting your brands. Mash brand activity reports with RSS news feeds, Nielsen-type data, weather and geospatial information.
3. Get to know your customer better. By taking your CRM data, A/R data, client holdings data, and some fuel from marketing, you can cross-sell and upsell to your customer base and create a better client experience.
4. "Put a face on your SOA." The business rarely applauds the intensive efforts that go into a SOA implementation. Yet when they are able to consume and customize SOA resources using Mashups, they finally see the value in ways they can understand.
These are some of the ways in which companies are embracing the use of Mashups in the Enterprise. Using Mashups does not require coding like some other solutions with similar results, so they are complimentary to solutions like portal and BPM. They are different in that they allow the business to create what they need, rather than just accept what IT gives them. Since they are more functional in nature, analysts can create Mashups rather than relying on IT to deliver all solutions, which reduces some IT backlog. How do you envision using Mashups?
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