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Future Enterprise- Creativity Support Tools
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| Written by David Hunter Tow |
Over the last ten years enterprise market–based services and service value networks have become the main drivers of productivity and economic growth. Globalisation, increasing automation, growth of the Internet and dynamic componentisation of business, are all driving the growth of the service economy. In turn the service economy is driving the growth of web-based services across the internet. A vast array of business services are now provided over the internet accounting for 80 percent of enterprise economic activity.
Enterprise transformation is therefore accelerating to meet the challenges of the web service economy supported by the range of new IT productivity tools and technologies including- agile software development methods, service oriented architectures, crm 2.0,business intelligence / decision support applications etc.
But now a much greater challenge for the future enterprise, beyond productivity and process improvement is emerging. There is a realisation that staying competitive in the new global marketplace can only be achieved by injecting continuous innovation into the mix. New products and services have a much shorter lifespan and development timeline in the brave new world of the 21st century, so that innovation is required both at the conceptual and process development level.
Innovation is driven by creativity and the new generation of search, simulation, semantic, visualisation, multimedia, location awareness, web conferencing and networking tools, developed for rich social environments, are also empowering scientists, engineers and finally business management, to be more creative.
Creativity includes the discovery or invention of significant ideas, patterns, methods and processes. Scientists and engineers draw on powerful mathematical, design and simulation tools to support their theories and inventions and media artists realise their potential for personal expression with development environments that support animation and multimedia integration and enhancement.
Future Trends
It is now the enterprise’s turn to leverage similar creative assets in an age of relentless innovative service development and delivery. For example many marketers are already incorporating social networks and virtual worlds into their strategies and Google Earth is being applied for many novel location-based services.
Opportunities have also emerged for group collaboration across time and space using social creativity tools and techniques such as wikis, open source management, and media sharing through social networks; allowing corporate strategists, designers and developers to cooperatively discover, brain storm, prototype, enhance and share significant new content and innovation.
In effect, what we are seeing is the merging of the application of both creative social and enterprise technologies to provide common community benefit. Each user class is learning and leveraging from the other.
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