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Future Enterprise- Social Media 2.0
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| Written by David Hunter Tow |
The new social media has manifested in a number of ways including – mobile media, ubiquitous media and media tagging and semantics.
The mobile media model makes media access available anywhere and anytime, on demand and interactively, including an ever-widening variety of formats- wikis, blogs, podcasts, videocasts, RSS feeds etc and is already reshaping the landscape of conventional fixed schedule, free-to-air and cable broadcast media.
Mobile media is placing media control firmly in the hands of the consumer. It is available when the customer requires access and in a form that is convenient to an individual’s lifestyle- whether listening to a previous news, sporting or entertainment broadcast while driving or watching a video movie clip on a mobile phone on the beach or in a coffee bar.
The promise of vastly increased bandwidth, together with tiny but powerful processors and high quality LED screens is already allowing new generation mobile phone users to also enjoy games and video downloads on their handsets equal in quality to dedicated hand-held or notebook consoles.
With the combination of ubiquitous smart video phones, digital cameras and sites such as YouTube to provide ready distribution, every local event or incident has the potential to be instantly recorded and shared globally; blurring the distinction between amateur and professional photojournalissm. This has significant social consequences in areas such as human rights for example and over time will create a global historical archive.
Social bookmarking and tagging capabilities complement traditional search and the new ubiquitous media, allowing users to share the sites and events they have found interesting or useful.
Bookmarking and tagging favourite web sites, blogs, photos, videos etc using notes and annotations for others to explore is now made seamlessly possible, as is the capacity to distribute such relevant descriptors using centralised newa summary and tagging sites, social networks and and RSS feeds generated directly from browsers. As site content is tagged and categorised over time, vast collections of these user-generated items can be gathered and analysed, providing valuable insights into social evolution.
Future Trends
Mobile and ubiquitous media will dramatically impact consumer viewing habits as well as largely eliminating traditional television program embesdded advertising.
This is already forcing television and publishing media to develop new advertising models such as currently applied by Google on internet sites, real time location aware projection on mobile phones and embedding brands in popular video games.
Traditional publishing and mass media have always been based on a top-down, one-to-many distribution model that permeated the first wave of the web; using largely static forms of identity, branding and website information. The second major phase of the web has been almost exclusively focused on the social dimension of digital media; the importance of two-way communication, user generated content and an emphasis on sharing and online collaboration.
All three components of social media will seasmlessly absorb traditional media in the future and be absorbed in turn as an integral part of the semantic Web 3.0.
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