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Mobile Data Implementations Seen Slowing
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| Written by John McCormick |
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The growth rate is still well into the double digits, but the mobile business applications market will slow down this year, according to market watcher In-Stat.
Growth in mobile business applications revenue will come in somewhere near 50% between 2006 and 2007, says In-Stat, and will slow to 44% from 2007 to 2008.
The researcher granted that the healthy growth rate should be good news to the wireless industry, but that the numbers may be below some expectations.
“As business users approach saturation for horizontal mobile data applications, most of the growth potential remains for vertical market applications,” Bill Hughes, an In-Stat analyst, said in a statement released with the numbers. “These require more planning and time to implement. The result is that many within the wireless industry may have overoptimistic forecasts.”
Among In-Stat’s other findings:
- The penetration of at least one mobile data application among firms increased from 75% to 94% in 2007.
- Smartphone use among American business users rose 34% between 2006 and 2007.
- Four mobile applications—wireless email, wireless Internet access, wireless instant messaging, and personal information management—have the highest penetration.
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