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My colleague Chris Warner recently did a nice writeup of how Thomson Reuters is using Mashups for their scientific ventures. I have paraphrased his article here:
Thomson applied mashups to one of it's scientific community portals, a 'gateway to researchers and their published works'
for 'accurate author and publication identification'. ResearcherID provides first-person author profiles, publication lists, and
citation metrics, creating a source for research professionals to share and collaborate.
The mashups in this case are dynamic, user-specific views of the researcher (who are typically researchers in fields like physics or medicine), their published research, and demographic views of third-party citations of that research. Thomson also added dynamic mashlets for these mashups that were designed to be easily be embedded in a user's personal blog/website or emailed to peers. Each widget, when embedded in a personal blog or portal, gives a small dynamic preview of the data from the community. It is not static but rendered when you ask for it.
To see an example of a Badge in action, go to Li's website at the University of Maryland,
look under his picture, and you'll see his Researcher ID badge. Like the hundreds of other researchers who have posted
Badges on their blogs/wikis/websites in the last few weeks,
Teng Li did not get technical support from Thomson to get this done. He did it himself which is more impressive if
you remember that he's a mechanical engineer, not a web developer. He merely went to the Researcher ID Badge Creation Page,
chose his Badge type, clicked the 'Generate Badge Code' button, and pasted it into his website.
It's interesting to note that Thomson didn't stop at the Badge, but provided 2 other mashup-fueled options for the
members of ResearcherID: the Collaboration Network, to see who Teng has professionally collaborated with, and the
Citing Articles Network, to see who has cited Teng Li's work.
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